Well, we're actually really lovely when it comes to who we are. We're a women owned, full line color cosmetic and skincare brand whose sole purpose is to offer cutting-edge, high-quality product at comfortable mass-market prices. We have a very distinctive brand character and believe that our makeup is the best tool to express your inner you.

We are always trailblazing and implementing product formulations with eye-popping disruptive package designs (as can be seen with our 600+ SKUs). Whether you are going with a natural, bold, fierce or RUDE look our goal here is simply to let your imagination loose without regrets. Never look back; always look forward... Because you are wearing MAKEUP WITH AN ATTITUDE®